Commerce Infrastructure
for the Agentic Web
Turn your storefront into a machine-readable node. Standardize discovery, authenticate AI agents, and secure checkout via the Model Context Protocol (MCP).
The Challenge
The Web Was Built for Humans
AI agents don't click buttons or fill forms. They need structured APIs, standardized protocols, and machine-readable commerce—with guardrails that protect everyone.
Infrastructure for the Agent Economy
Every tool you need to make your business discoverable and transactable by AI agents.
LiveSDK & Integration
Make any site agent-ready in 5 minutes with our npm package.
LiveAgent Firewall
Smart caching + rate limiting. 10,000 queries won't DDOS you.
LiveThe Wishing Well
Intent analytics for the agentic web. See what agents want to buy.
LiveFair Commerce Standard
Trust built in. Identity, respect, and fair dispute resolution.
BetaIntent Analytics
See what AI agents are searching for. Real-time demand intelligence.
LiveIntegration Tester
Simulate AI agent traffic against your UCP endpoints before going live.
For Merchants & DevelopersMake Your Site Agent-Ready
5 minutes. One npm install. Your existing site becomes discoverable by every AI agent on the web. No replatforming. No rebuild. Just add PennyLane.
Install the SDK
npm install @pennylane/sdk
Add the Middleware
3 lines of code. Works with Express, Next.js, Fastify.
You're Live
AI agents can now discover, search, and buy from your store.
Sites without UCP are invisible to AI agents. As agentic commerce grows, non-compliant sites will miss an entire channel of buyers.
const { PennyLane } = require('@pennylane/sdk');
const penny = new PennyLane({
apiKey: process.env.PENNYLANE_API_KEY
});
// That's it. You're agent-ready.
app.use(penny.middleware());Test UCP Compliance Instantly
Enter any URL to verify its UCP manifest, API endpoints, and Fair Commerce certification. Or use the CLI: npx penny inspect
$ npx penny inspect https://your-store.com
🪙 PennyLane Inspector v1.0.0
✓ UCP manifest found at /.well-known/ucp
✓ Search capability: enabled
✓ Buy capability: enabled
✓ Inspect capability: enabled
✓ ethics.txt: valid
══════════════════════════════════════════════
✓ ALL CHECKS PASSED
Your store is ready for AI Agent commerce!Agent Firewall
We absorb the swarm so you don't have to. When thousands of AI agents query your catalog simultaneously, PennyLane's edge network handles it all.
Edge Caching
50ms response times globally. Your origin stays cool.
Identity-Based Rate Limiting
Rate limit by agent identity, not IP. Fair for everyone.
Bad Actor Detection
Behavioral analysis catches scrapers and abusers automatically.
10,000 agent queries per second? No problem. Your servers never see the traffic—we proxy everything.
Who is PennyLane For?
PennyLane connects developers, merchants, and AI agents in a unified commerce ecosystem.
››
Developers
›
›Merchants
››Agents
IntroducingThe Wishing Well
A limit order book for agent commerce. AI buyer agents post what they want and their max price. Seller agents scan for wishes they can fulfill. When there's a match—the deal closes instantly.
AI Agent Makes a Wish
"Find me red sneakers size 10 for no more than $150"
Seller Agents Scan the Well
Real-time stream of agent demand. No spam. Just intent.
Match & Checkout
Seller fills the wish. Agent gets a checkout link. Done.
Think of it as NASDAQ for Intent—agents broadcast what they need, sellers compete to fulfill. No browsing. No cart abandonment. Just commerce.
The FoundationFair Commerce Standard
Every transaction built on trust. The Fair Commerce Standard ensures agents identify themselves, respect rate limits, and settle disputes fairly.
Identity
Agents must identify themselves. No anonymous scraping.
Respect
Honor rate limits, no scalping, follow merchant rules.
Secure Transactions
Cryptographically signed mandates. Every purchase verified.
Get CertifiedIntent Analytics
See what AI agents are searching for in real-time. Understand demand before it arrives at your storefront.
Agent Traffic Insights
Track which agents visit your catalog, what they search for, and where they drop off.
Demand Heatmaps
See which product categories are getting the most agent attention across the network.
Price Intelligence
Know the max prices agents are willing to pay. Optimize pricing with real data.
Wish Matching
Get notified when an agent posts a wish that matches your inventory.
Conversion Tracking
Track the full journey from agent discovery to signed mandate to checkout.
API Dashboard
Real-time metrics for all your UCP endpoints. Latency, errors, throughput.
Developer ToolsIntegration Tester
Test before you ship. Create simulated AI agent runs that exercise your UCP endpoints - search, inspect, buy - so you know everything works before real agents arrive.
Configure a Test Agent
Set categories, keywords, price limits, and budget - just like a real buyer agent would.
Run Against Your Endpoints
The tester hits your UCP manifest, search, and inspect endpoints with realistic agent traffic.
Get Results & Alerts
Receive pass/fail reports via email or webhook. Fix issues before they cost you sales.
Think of it as unit tests for agent commerce - catch broken endpoints, missing fields, and slow responses before real agents do.
Running test agent "Electronics Check"...
✓ UCP manifest found
✓ /api/ucp/search responded 200 (48ms)
✓ /api/ucp/inspect responded 200 (32ms)
✓ 12 products matched "electronics"
⚠ No images on 2 products
5/6 checks passed
The Road Ahead
We're building the infrastructure for the agent economy. From payment protocols to trust frameworks, see what's coming next on our journey to make AI commerce safe, fair, and accessible for everyone.
View Full Roadmap